Business Intelligence consulting is a member of the Business Intelligence Group.
BiG has registered offices in Ghana and Nigeria and has had the opportunity of operating in other African regions showing our wide coverage.
Our Interviewers deploy PDA for data collection for “REAL TIME” result delivery to clients
Our field operations constitute well over 500 multi-lingual interviewers, managed by qualified team leaders with more than 20 years of experience of working in this industry. Teams are ably supported by well resourced and experienced coordinators and supervisors. Each and every member of field team is trained on a regular basis on and off the project.
Our data processing department constitute of well experienced Analysts as well as a statistician. The Department also has over 30 data entry staff working across 3 shifts for 6 days a week. We are a licensed user of SPSS various modules.
BiG has also established cooperation with a series of professional research organizations all over the world to enhance its research capabilities on the global level. Our team members are fully associated with the leading and renowned market and social research associations, namely: South African Marketing Research Association (SAMRA), European Society for Opinion and Marketing Research (ESOMAR) and American Marketing Association (AMA).